Marketing
Strategy

Putting in place effective tactics to build awareness, conversions and sales

Grow Your Traffic And Conversions Organically

Often with marketing, it’s difficult to know where to begin, with many companies trying out different tactics without anything sticking, leading to disappointing results. That’s where a marketing strategy comes in; a data-driven strategy will bring order and clarity to your marketing and deliver those results you have been missing.

Marketing Strategies That Work

Whether you want to grow, launch a new product, enter a new market or outsmart your competitors, a marketing strategy can help you get there faster.

But it's not easy to know where to start; with ten years of experience helping businesses, we can act as your strategic business partner. Bringing a fresh pair of eyes and offering inspiration and tactical know-how to craft a finely tuned strategy to achieve your marketing goals.

Why You Need A Marketing Strategy

Step 01

Understand Your Needs

We’ll work with you to assess your needs and determine goals to create a marketing strategy and put together a 90 day plan.

Step 02

Put The Plan Into Action

Whether it’s increasing on-site conversions, producing blog posts, writing emails, setting up PPC advertising or launching content campaigns, we can do it all.

Step 03

Learn And Improve

Any good marketing strategy learns and adapts as it grows. We’ll measure results and track progress, to give you peace of mind everything is on track

Strategic Business Requires Strategic Marketing.

Explainer

Developing a solid marketing strategy takes a lot of work, especially when you have a business to run. Knowing where to start is a challenge, especially if you don't have the in-house skills or experience available. A good strategy can save time and money; that's why we take the time to understand your needs and challenges and create a strategy that works.
  • KPIs – What does success look like? What will we measure to assess performance and Return on Investment?
  • Audience and personas – Who are your target audiences, and where are they? What are their needs and behaviours?
  • Competitors – Who are your competitors? What are they doing? How can we beat them?
  • Channel mix – What is the best channel mix to give cost-effective results? How do the channels work together to deliver conversions?
  • Budgets – How best do we use what little (or large) resources we have?
  • Content – What content shall we create? How can we use or improve existing content? How does data inform content?
  • Marketing stack – What tools do we need? Such as email, marketing automation and other tools?
  • Plan – How do we put the above into action?
  • Reporting and evaluation – How well are we doing?
Putting all this together gives you a clear, actionable plan over 3-6 months.

What We Do

Marketing Strategy

Grow Your Business

Outsourced Marketing

Be Your Marketing Team

Content Marketing

Gain You More Customers

Paid Search

Send More Traffic To Your Website

Marketing Automation

Save Time and Speed Up Your Marketing

Search Engine Optimisation

Improve Your Search Rankings

Electric Alley

Campaigns that deliver results.

We work with companies and brands to establish, expand, and improve their marketing footprint.