Marketing Strategy
Putting in place effective tactics to build awareness, conversions and sales
Data-driven, Profitable Strategies Which Delivers Results
Often with marketing, it’s difficult to know where to begin, with many companies trying out different tactics without anything sticking, leading to disappointing results. That’s where a marketing strategy comes in; a data-driven strategy will bring order and clarity to your marketing and deliver those results you have been missing.
Marketing Strategies That Work
Whether you want to grow, launch a new product, enter a new market or outsmart your competitors, a marketing strategy can help you get there faster.
But it's not easy to know where to start; with ten years of experience helping businesses, we can act as your strategic business partner. Bringing a fresh pair of eyes and offering inspiration and tactical know-how to craft a finely tuned strategy to achieve your marketing goals.
Why You Need A Marketing Strategy
Reduce costs and wasted budgets by automatically setting up lead nurturing and marketing campaigns
Increase revenue by automating up-sells, cross-sells and customer follow-up
Improve sales and marketing teams’ accountability through more clearly defined processes
Boost staff creativity and productivity by reducing repetitiveness and automating tasks
Improved reporting on what works and what doesn’t from a marketing strategy perspective
Improve sales and marketing teams’ accountability through more clearly defined processes
Marketing Strategy in Action
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We’ll work with you to assess your needs and determine goals to create a marketing strategy and plan.
What Tools Are Needed?
What Budget is Available?
What Are Your Goals?
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Whether it’s increasing on-site conversions, producing blog posts, writing emails, setting up PPC advertising or launching content campaigns, we can do it all.
Agile Working
Working Directly With You and Your Team
Regular Communication to Keep You Informed
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Any good marketing strategy learns and adapts as it grows. We’ll measure results and track progress, to give you peace of mind everything is on track
Monthly Marketing Reports
Actionable Insights to Keep Improving
Adapt and Change
‘Strategic Business Requires Strategic Marketing.’
Explainer
Developing a solid marketing strategy takes a lot of work, especially when you have a business to run. Knowing where to start is a challenge, especially if you don't have the in-house skills or experience available. A good strategy can save time and money; that's why we take the time to understand your needs and challenges and create a plan that works. A typical plan will cover:
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What does success look like? What will we measure to assess performance and Return on Investment?
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Who are your target audiences, and where are they? What are their needs and behaviours?
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Who are your competitors? What are they doing? How can we beat them?
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What is the best channel mix to give cost-effective results? How do the channels work together to deliver conversions?
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How best do we use what little (or large) resources we have?
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What content shall we create? How can we use or improve existing content? How does data inform content?
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What tools do we need? Such as email, marketing automation and other tools?
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How do we put the above into action?
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How well are we doing?
